I manage and analyze Space Center Houston’s digital presence including website, social media accounts and digital advertising.

I have made significant improvements to the copy, design and UI on the website spacecenter.org. I redesigned the website, wrote custom metadata, created an XML sitemap and implemented other SEO tactics resulting in an 80% increase in the number of pages indexed by Google.

I manage the center’s Facebook, Twitter, Trip Advisor, LinkedIn, Instagram, and YouTube pages. The social media plan I created for the evolving nonprofit resulted in a 100% increase in followers in the first year. Social impressions doubled in 2016, exceeding 28 million. Additionally, Space Center Houston rose from 19th to 4th best Houston attraction on Trip Advisor.

I oversee the social media advertising and search engine advertising budget. I also work with a travel advertising network to run programmatic digital advertising campaigns targeting prospective Houston travelers.