I worked directly with the CEO and CTO to create the StudyPods marketing and product strategies.

Product Work

• Worked with the engineering team to create the product roadmap and ensure it aligned with investor and marketing goals
• Designed complex user interfaces for features including file storage, meeting calendar, direct messaging, shared tasks, and account management pages.
• Completed incentivized user testing focus groups with local college students to test UI/UX.

Marketing Work

• Designed the StudyPods brand and logo, which is a registered trademark
• Spearheaded the development of the StudyPods marketing plan, which included multi-channel marketing campaigns as well as budgeting and timeline projections
  • Developed bulk email campaigns to half a million college students at Texas universities with an average click rate of 2.8%
  • Ran digital and print ad campaigns targeting colleges and universities
  • Designed, managed and regularly contributed content to the StudyPods blog, which averaged 5,000 monthly readers
  • Designed promotional branding items for community and campus events such as shirts, postcards, flyers, banners and even a photo booth
  • Led the data-driven social media strategy.
  • Monitored analytics for the product and marketing channels and reported quarterly KPI updates to investors
  • Implemented SEO tactics that increased the pages indexed by search engines and raised our domain authority
  • Wrote product press releases to communicate new releases to national education and technology media outlets