CollegeSmarts is an advice app and website for college students.
CollegeSmarts began as an organic growth test channel that grew into a dedicated mobile app after gaining popularity. The original goal was to create free growth for an existing education software product through an advice site curated for and targeting high school and college students.
After the launch in 2014, we had about 1,300 followers. But by May 2015, we had 18,000, and we went from receiving 2-3 user submissions per month to receiving 300-400 per month and thousands of organic engagements every week.
After seeing the organic interest, I was charged with expanding the product by creating a mobile app in 2015.