I manage and analyze Space Center Houston’s digital presence including website, social media accounts and digital advertising.

My redesign of the website won two Gold Hermes Creative Awards for web design and nonprofit web design. I doubled online revenue from $7 million in 2016 to $14 million in 2019. I have made significant improvements to the copy, design and UI on the website spacecenter.org. I wrote custom metadata, created an XML sitemap and implemented other SEO tactics resulting in an 80% increase in the number of pages indexed by Google.

I manage the center’s Facebook, Twitter, Trip Advisor, LinkedIn, Instagram, and YouTube pages. The social media plan I created for the evolving nonprofit resulted in a 100% increase in followers in the first year. Impressions doubled, exceeding 28 million.

I oversee the social media advertising and search engine advertising. In 2021, social ads earned a 200% return on investment. I also work with a travel advertising network to run programmatic digital advertising campaigns targeting prospective Houston travelers.